Influence Marketing and the new PR Pitch. With the growing market visibility many online influencers have, brands have become increasingly more excited to work with these people. PR needs to just shut up and pitch stories to the right places. Agencies need to put a little effort into their pitches and start finding more creative ways to get their content placed on sites that will drive meaningful exposure.
Social media has become an integral part of our society. In order to run a successful business these days, you need to have some sort of presence on social media. This post on Hootsuite.com explains just 10 of the many benefist for businesses to use social media.