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Horch 853 Sport Cabriolet - 1936. Horch was a car brand manufactured in Germany by August Horch & Cie, at the beginning of the 20th century. It is the direct ancestor of the present day Audi company, which in turn came out of Auto Union, formed in 1932 when Horch merged with DKW, Wanderer and the historic Audi enterprise which August Horch founded in 1910. The Horch brand is currently owned by Daimler AG, who retained it in 1964 when it sold Auto Union to Volkswagen.