Ben and Jerry’s, "Imagining ice cream” this is ad is on instagram, and appeals to the content on the feed because there are no words being sold, just the image on the feed. this is a new artistic way of appealing to the targeted audience and direct them back to B&J’s instagram account for more promotions.
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Benjamin L. Fall 2015 Section 1. "‘The Hunger Games’ Officially Joins Snapchat — Releases #Unite Filter" - ad created by Lionsgate digital marketing (2015). This coded advertisement makes it virtually seamless for fans of the film to follow the Snapchat account, which provides exclusive and user-generated content. Direct link: http://www.hungergamesdwtc.net/2015/07/08/the-hunger-games-officially-joins-snapchat/
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