Linkedin - connect with people for no reason at all. Pizza Hut - We have a salad bar for some reason. K-mart - W e S t i l l E x i s t Best Buy - Trying it out before buying it on Amazon. Ben & Jerry - Eat away your feelings.
Rather than offering idealistic mottos, these honest slogans for popular things people use everyday tell it like it is, from the consumer's perspective. So, instead of the fun, energetic drink that Kool-Aid tends to sell itself as, it simply adds the phrase "Sugar-Water" to communicate the truth about the sweet drink.