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Jan Tschichold "New Typography". He revolted against asymmetrical layout. His design is clean. IN summer 1933 Nazis arrested him and his wife accused him to steering the new art movement. He fled to Switzerland and become book designer.

Herbert Bayer. Tapetenhaus Rühl. 1925

Herbert Bayer. Tapetenhaus Rühl. 1925

Google Afbeeldingen resultaat voor http://newgstudio.com/wp-content/uploads/2010/12/vladimir_jan_exhibition-copy.jpg

Google Afbeeldingen resultaat voor http://newgstudio.com/wp-content/uploads/2010/12/vladimir_jan_exhibition-copy.jpg

The book cover On Cubism, designed by Bauhaus instructor Moholy-Nagy 1928., History Graphic Design | Flickr

The book cover On Cubism, designed by Bauhaus instructor Moholy-Nagy History Graphic Design

Armin Hofmann - Basel und die Stadtstrassen der Zukunft - Gewerbemuseum Basel (Original Plakattext) 1961

Armin Hofmann is recognized with a 2011 AIGA Medal for his immeasurable influence on generations of designers, teaching the power and elegance of simplicity and clarity through a timeless aesthetic, always informed by context.

Knowing where a style or technique came from and its history can help you make more educated decisions when it comes to using the design aesthetic.

The History of Flat Design: Efficiency, Minimalism, Trendiness

i chose this because it is also a more artistic approach to the swiss style poster and only uses three colors