Players are out there, but don't know about your club. I won second place of the membership drive with 142 new players recruited. New York City Chess Club recruited 143 new members. I wrote this for the national "Chess Life" magazine. Back then print media was how to get the word out. I wrote a weekly newspaper column on chess, then every 2 months print up and mail out a magazine to players across the state. It was an excellent way to promote my tournaments then report on the results.