Explore Experiential Marketing, April 14 and more!

Pepsi at 2013 SxSW Festival and Pepsi CMO Frank Cooper is keynoting #IEG2013, April 14-17, 2013, http://www.sponsorship.com/IEG2013.aspx

Pepsi at 2013 SxSW Festival and Pepsi CMO Frank Cooper is keynoting #IEG2013, April 14-17, 2013, http://www.sponsorship.com/IEG2013.aspx

Pepsi at Lollapalooza: Pepsi brought its "Zero Chill House" to festival grounds. The fun-house-style activation invited guests to jump into a pit of foam blocks in the soft drink's signature hues; guests could also grab prizes.

Pepsi at Lollapalooza: Pepsi brought its "Zero Chill House" to festival grounds. The fun-house-style activation invited guests to jump into a pit of foam blocks in the soft drink's signature hues; guests could also grab prizes.

Sponsorship Package Sample

Sponsorship Package Sample

Oreo Trending at SXSW

Oreo allows fans to create custom cookies through Oreo Trending Vending Lounge at SXSW

Raise More Money Selling Sponsorships, Not Tickets - Good article on how to get more fundraising event sponsors at higher price points.

“Should we lower the ticket price to our event? My advice: Do not leave money on the table or lower expectations for your event.

2009-2011. Negotiated advertising and sponsorship packages with advertising clients and collaborated with agency to  organize and implement the campaigns.

Negotiated advertising and sponsorship packages with advertising clients and collaborated with agency to organize and implement the campaigns.

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