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Transition. Night to day. Dark to light.

Transition. Night to day. Dark to light.

Another theme used on a #3 and #4 is the this idea of transition. Going from your current look to a fresher, lighter look. Themes like night and day came to mind. Dark to light. Weathered to smooth. Again in #3 those leaves were used to communicate a natural feel. Back to nature, back to your natural look.

Another theme used on a #3 and #4 is the this idea of transition. Going from your current look to a fresher, lighter look. Themes like night and day came to mind. Dark to light. Weathered to smooth. Again in #3 those leaves were used to communicate a natural feel. Back to nature, back to your natural look.

- #5 used the girl, along with the leaves around the eye which for me is a focal point of skin therapy. The eyes are the "window to the soul" so accentuating the eyes with the organic leaves helps that idea.   The dotted line circle again represents transition. It has a light to dark color change in it as well. Also the circle is almost "circling the area of interest", the face in this case.

- #5 used the girl, along with the leaves around the eye which for me is a focal point of skin therapy. The eyes are the "window to the soul" so accentuating the eyes with the organic leaves helps that idea. The dotted line circle again represents transition. It has a light to dark color change in it as well. Also the circle is almost "circling the area of interest", the face in this case.

color options

color options

Another theme used on a #3 and #4 is the this idea of transition. Going from your current look to a fresher, lighter look. Themes like night and day came to mind. Dark to light. Weathered to smooth. Again in #3 those leaves were used to communicate a natural feel. Back to nature, back to your natural look.

Another theme used on a #3 and #4 is the this idea of transition. Going from your current look to a fresher, lighter look. Themes like night and day came to mind. Dark to light. Weathered to smooth. Again in #3 those leaves were used to communicate a natural feel. Back to nature, back to your natural look.

quick mockup

quick mockup

Option #2 has more of the face incorporated. Here I wanted a "I have a wonderful secret" smile on the girl to pique interest in the brand. I want customers to see it and go "Ooohh I want that, that seems so stress-free". The font also was aiming for a very classic handwritten touch. One of my favorite font choices there.

Option #2 has more of the face incorporated. Here I wanted a "I have a wonderful secret" smile on the girl to pique interest in the brand. I want customers to see it and go "Ooohh I want that, that seems so stress-free". The font also was aiming for a very classic handwritten touch. One of my favorite font choices there.

Face. Leaves.

Face. Leaves.

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