Social media after howls boy, 12, loses on Jeopardy. The 12 year old misspelled a word and the judges ruled against him. However, he would not have won anyway based on the score of the other contestant. If your kid can't spell, why did you put him on Jeopardy?
Brand: Snickers Approach: This ad is appealing to our physiological needs This ad is part of a larger ad campaign where Snickers teamed up with Google and bought about 25,000 misspelled search terms. I find it interesting because although candy is technically food, you wouldn't necessarily think of it first when you are trying to fulfill hunger. Additionally, Snickers misspells its own brand name, yet we are still able to recognize what it is.