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A do-it-yourself brand positioning toolkit with everything needed to identify your business's differentiation and then craft a distinguishing positioning statement and key messages.  Includes 56 places to leverage your new messaging!  It also includes message development templates, formulas, and more!!

A do-it-yourself brand positioning toolkit with everything needed to identify your business's differentiation and then craft a distinguishing positioning statement and key messages. Includes 56 places to leverage your new messaging! It also includes message development templates, formulas, and more!!

Empathy Lab's Experience Design Process - Output View by netlogician, via Flickr

Empathy Lab's Experience Design Process - Output View by netlogician, via Flickr

GAMIFICATION IS BULLSHIT: My position statement at the Wharton Gamification Symposium by Ian Bogost

GAMIFICATION IS BULLSHIT: My position statement at the Wharton Gamification Symposium by Ian Bogost

Image detail for -Brand Speak | Dan Hill | Advertising’s Trust Deficit | brandchannel ...

Image detail for -Brand Speak | Dan Hill | Advertising’s Trust Deficit | brandchannel ...

Digital Marketing strategy and planning tactics

Digital Marketing strategy and planning tactics

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