"Media Twitter: Sportscenter Hitting a Homerun with Hashtags (Tim McHugh)" - Twitter hash tag #SCTop10 connects the world to the ESPN network. National awareness from pee-wee league athletics to major league athletics have the opportunity to be featured on ESPN's famous Top 10 segment. This item illustrates the hashtag #SCTop10 campaign in full-effect with creating national awareness during NFL Combine.
The Digital Universe: ‘Hashtag’ connects the BYU sports world (Brian Fagan) - Social Media coordinator hired to connect BYU to the sports world nationally. The interaction of national attention to BYU's sports program is substantial to fan & alumni support. This item shows the use of twitter hashtags such as #BYU to create a network of supporters.
The Chronicles: "Hashtags for a Manziel Heisman? That's #innovative (Randy Harvey)" - In Johnny Manziel's Heisman year, twitter was a substantial marketing tool. We all know the term "Johnny Football" effectively created by a Twitter hashtag. This illustrates the effects of a hashtag to create national attention and awareness ultimately paying off for Manziel.