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San Diego, California, home of this funny little yeti ice cream van, and the start of our trip up the California coast.

San Diego, California, home of this funny little yeti ice cream van, and the start of our trip up the California coast.

Monogram for an investment advisory firm in New York (designed by Raphael Geroni with/art directed by Louise Fili).

Monogram for an investment advisory firm in New York (designed by Raphael Geroni with/art directed by Louise Fili).

5 key logo trends History and what you can learn from them - 1) The beginning of simplicity (1930s-1940s)

5 key logo trends History and what you can learn from them - 1) The beginning of simplicity (1930s-1940s)

"The Lost & Found" is an ongoing compilation of illustrations created either as personal pieces, smaller client projects, rejected concepts, or style exploration. The idea is that these illustrations may not be extensive enough for them to have their own …

"The Lost & Found" is an ongoing compilation of illustrations created either as personal pieces, smaller client projects, rejected concepts, or style exploration. The idea is that these illustrations may not be extensive enough for them to have their own …

HILL HOLIDAY. Self re-branding of a creative advertising agency who brought us logos of major league baseball, toys r us and dunkin' donuts. Small mint box reads: sweat the small stuff and the big stuff happens! other quotes on items: "travel light, think deep" " Be relentless. Sweat the details" "stay hungry....and caffeinated" "not all ideas start on cocktail napkins" "ok isn't"

HILL HOLIDAY. Self re-branding of a creative advertising agency who brought us logos of major league baseball, toys r us and dunkin' donuts. Small mint box reads: sweat the small stuff and the big stuff happens! other quotes on items: "travel light, think deep" " Be relentless. Sweat the details" "stay hungry....and caffeinated" "not all ideas start on cocktail napkins" "ok isn't"

Check out this excerpt from Chapter 1 of The Physics of Brand by Aaron Keller, Renée Marino and Dan Wallace. #branding

Check out this excerpt from Chapter 1 of The Physics of Brand by Aaron Keller, Renée Marino and Dan Wallace. #branding

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