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Shown above are Loewy's sketches that led to the creation of the Exxon logo with its signature interlinked Xs.

Shown above are Loewy's sketches that led to the creation of the Exxon logo with its signature interlinked Xs.

Is Yahoo Lost in Brand Identity? / 30 Days of Change – Yahoo!’s Road to New Logo http://www.syscortech.net/is-yahoo-lost-in-brand-identity-30-days-of-change-yahoos-road-to-new-logo/ #yahoo #dailylogo #30daysofchange

Is Yahoo Lost in Brand Identity? / 30 Days of Change – Yahoo!’s Road to New Logo http://www.syscortech.net/is-yahoo-lost-in-brand-identity-30-days-of-change-yahoos-road-to-new-logo/ #yahoo #dailylogo #30daysofchange

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