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Double A Not All Paper is the Same

Such a fun way to help explain that paper brand and types truly do matter.

CANAL+ Football - Cameramen This is really cute - you don't often consider "behind the scenes" that much and a great way to feature it.

IKEA One Room Paradise Music Video. While a little bit creepy, in my opinion this ad is also memorable. It takes on a music video style and I like how it breaks from the "norm" of a mom, dad, kid family. It also shows a lot of organizational tips if you are paying attention, which fits well with the IKEA brand. #IMCexamples #FirstAssignment

Mobile qui rame? Batterie trop faible? Avec LG on a trouvé la solution... en le massacrant à la tronçonneuse!

This commercial tells the story of a bottle getting out of the trash and its journey to the ocean. With some beautiful shots the advert builds up to a pretty unexpected ending.