"I think this was my favourite talk – Ash Amrite and Jonny Watson from DKLW LOWE took us through a case study of how they took a rather blah video for Halfords and created an ‘idea that can be marketed’ as opposed to ‘a marketing idea’ – a quote which I think will stay with me forever. They shared with us a detailed process into the Tour De Francis campaign which put Halfords back on the map as a serious cyclist resource."

"I think this was my favourite talk – Ash Amrite and Jonny Watson from DKLW LOWE took us through a case study of how they took a rather blah video for Halfords and created an ‘idea that can be marketed’ as opposed to ‘a marketing idea’ – a quote which I think will stay with me forever. They shared with us a detailed process into the Tour De Francis campaign which put Halfords back on the map as a serious cyclist resource."

[VIDEO] Thai kids build floating soccer field for their small island fishing village.  Truly inspiring and you won't be sorry for watching it!

[VIDEO] Thai kids build floating soccer field for their small island fishing village. Truly inspiring and you won't be sorry for watching it!

Ricky Gervais - Superfan - Outtakes - Netflix Commercial - HD

Ricky Gervais - Superfan - Outtakes - Netflix Commercial - HD

"Also, the talk given by Jonny and Ash from ad agency DLKW Lowe on how they pulled off their hugely successful ‘Tour de Francis‘ TV advertising campaign for Halfords in the 2012 Tour de France. A really insightful – and amusing – talk, which really was one of the highlights of the event."

"Also, the talk given by Jonny and Ash from ad agency DLKW Lowe on how they pulled off their hugely successful ‘Tour de Francis‘ TV advertising campaign for Halfords in the 2012 Tour de France. A really insightful – and amusing – talk, which really was one of the highlights of the event."

"We loved the example from Ash and Jonny from DLKW Lowe, with their Tour De Francis, when they got into the mindset of cycling enthusiasts and made their campaign for Halfords around that.  This then spread quickly through the social platforms as interest grew, leading very nicely into the next point."

"We loved the example from Ash and Jonny from DLKW Lowe, with their Tour De Francis, when they got into the mindset of cycling enthusiasts and made their campaign for Halfords around that. This then spread quickly through the social platforms as interest grew, leading very nicely into the next point."

Ash Amrite and Jonny Watson in Silicon Beach 2012 on Vimeo

Ash Amrite and Jonny Watson in Silicon Beach 2012 on Vimeo

Mission Impeccable  - Ted BakerShoppable Gyu Ritchie directed film

Ted Baker Launches Shoppable Guy Ritchie Film And Google Retail Partnership

Mission Impeccable - Ted BakerShoppable Gyu Ritchie directed film

Ed Gould ‏@Edward Commons Gould 5 Oct 12 Great speakers at silicon beach 2012 , top points so far for me - education , content is king , Tour de Francis #sb12 pic.twitter.com/g1t6UM0P

Ed Gould ‏@Edward Commons Gould 5 Oct 12 Great speakers at silicon beach 2012 , top points so far for me - education , content is king , Tour de Francis #sb12 pic.twitter.com/g1t6UM0P

Dan Francis, a 29 year old employee at a London pharmaceutical company hopped on a £1000 Carrera Virago bicycle to ride five classic stages of The Tour de France to find out if an amateur biker could handle the rigors of the gruelling Tour de France. @mileseames from the London office says, “I love it –so heart warming and honest and Halfords branding is subtle. A great viral.” http://slyoyster.com/cheap-thrills/2012/welcome-to-the-tour-de-francis/

Dan Francis, a 29 year old employee at a London pharmaceutical company hopped on a £1000 Carrera Virago bicycle to ride five classic stages of The Tour de France to find out if an amateur biker could handle the rigors of the gruelling Tour de France. @mileseames from the London office says, “I love it –so heart warming and honest and Halfords branding is subtle. A great viral.” http://slyoyster.com/cheap-thrills/2012/welcome-to-the-tour-de-francis/

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