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Google revenues topped 10 billion for the second quarter in a row, coming in only slightly higher than their Q4 2011 10.58 billion. The Q1 2012 10.65 billion in revenue is a new record and reflects a 24 percent increase over the same quarter last year.

Google revenues topped 10 billion for the second quarter in a row, coming in only slightly higher than their Q4 2011 10.58 billion. The Q1 2012 10.65 billion in revenue is a new record and reflects a 24 percent increase over the same quarter last year.

What is the MOST important element of a landing page? via www.optify.net

What is the most important element of a landing page?

How I Used Optify and Google Experiments to Run a Landing Page A/B Test via www.optify.net

How I Used Optify and Google Experiments to Run a Landing Page A/B Test via www.optify.net

Santa’s elves weren’t the only ones busy this past holiday season. Paid search was also working overtime to make sure shoppers ended up with perfect holiday gifts. The share of e-commerce transactions driven by SEM during November-December 2013 was 15%, up from 14% in 2012.  And, organic search accounted for 26% of holiday e-commerce orders. Clearly, Google was the gatekeeper for e-commerce success, with over 40% of all e-commerce sales originating in search queries.

4 Surprising SEM Stats Every E-Commerce Marketer Should Know

Santa’s elves weren’t the only ones busy this past holiday season. Paid search was also working overtime to make sure shoppers ended up with perfect holiday gifts. The share of e-commerce transactions driven by SEM during November-December 2013 was 15%, up from 14% in 2012. And, organic search accounted for 26% of holiday e-commerce orders. Clearly, Google was the gatekeeper for e-commerce success, with over 40% of all e-commerce sales originating in search queries.

A general piece of advice from my experience would be to always tier your account by whatever targeting settings you’re considering, and then get more granular just for your tier 1 campaigns (and maybe the tier 2 campaigns as well if reasonable).    To clarify, tier 1 campaigns are typically those accounting for 50% of the conversions/revenue.    As a result, a granular while manageable account structure could be:

What Makes Paid Search Programs Successful From Search To Conversion?

A general piece of advice from my experience would be to always tier your account by whatever targeting settings you’re considering, and then get more granular just for your tier 1 campaigns (and maybe the tier 2 campaigns as well if reasonable). To clarify, tier 1 campaigns are typically those accounting for 50% of the conversions/revenue. As a result, a granular while manageable account structure could be:

signatures

signatures

60 Second Marketer AWeber Mobile Decision Tree Infographic

What Mobile Marketing Strategy Is Right For You? Use This to Find Out [Infographic

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