The box looks more high end especially for biscuits too high end though? hmm. I like the brown paper and its texture and feel it adds another sense to the experience with the brand. The idea of a resealable sticker is nice.
These specially designed bottles were for Calvin Klein scents. They also came packages with a portable Mp3 speaker. The idea behind the multiple languages on the bottles and the speakers is that music is a universal language that crosses cultural barriers. I think this design did an excellent job of embodying the idea of unity.