When it comes to building awareness, how much is too much? Multi-channel campaigns harnessing the power of digital space, air time and even real time have proven successful. But when does it tip over into overkill?
IKEA CANDID -UN BAGNO SORPRENDENTE. What did I like of this video? (ita) Mostly the idea: converting a public toilette (usually filty and unattractive) into a beautiful bathroom. The video screams branding (and product branding) all over the place! Another cool things is the pun on the pay-offs (suc-cesso).