I love the idea of taking everyday areas of communication and making them work harder as marketing tools. Here are three easy ways you can add more value to the communications you already have in place at your school:
Teamwork, and an understanding of strengths and weaknesses, is a good way to survive the demands content marketing makes on small business. Here are te 5 people you want on your content marketing team:
You have no audience. You have no blog. But you have an idea — a big, super, fat, fantastic idea for a story that won’t let your mind rest. So how do you bring this story to life? How do you begin to give it the attention it needs when you are starting from scratch? There are ways you can start, test and refine your big idea before you go all in with a content marketing strategy.