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The Diseuse Marya Delvard (plate from the First Theater Program of Kabarett Fledermaus (Cabaret Fledermaus).

Mela Koehler (Austrian, Vienna 1885–1960 Stockholm).  Mela Koehler created about 150 fashion postcards for the Wiener Werkstãtte. True to Wiener Werkstãtte ideals, Koehler’s postcards were not advertisements for clothes but drawings of fantasy outfits intended to inspire women to experiment with their attire.

Mela Koehler (Austrian, Vienna 1885–1960 Stockholm). Mela Koehler created about 150 fashion postcards for the Wiener Werkstãtte. True to Wiener Werkstãtte ideals, Koehler’s postcards were not advertisements for clothes but drawings of fantasy outfits intended to inspire women to experiment with their attire.

Image: Maria Likarz (1893–1971). Fashion, Wiener Werkstätte Postcard 557, 1911. Chromolithograph. Leonard A. Lauder Collection. Neue Galerie New York

Aug 13: “Postcards of the Wiener Wekstätte: Selections from the Leonard A. Lauder Collection”

Image: Maria Likarz (1893–1971). Fashion, Wiener Werkstätte Postcard 557, 1911. Chromolithograph. Leonard A. Lauder Collection. Neue Galerie New York

By Mela Koehler (1885-1960), 1911, Fashion Illustration, Published by #WienerWerkstatte #Vienna #FashionIllustration

By Mela Koehler (1885-1960), 1911, Fashion Illustration, Published by #WienerWerkstatte #Vienna #FashionIllustration

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Christmas Images,Christmas Art,Vintage Christmas,Christmas Postcards,Polar Bears,Vintage Postcards,Illustrations Posters,Illustration Noel,Wiener Workshop

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