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The test is limited to US-based affiliates for US-based merchants, who may submit feeds targeting the US audience only. According to Google Help pages, affiliates create a sub account in AdWords for each merchant they work with. Then they submit feeds for the products they wish to advertise, keeping the data as up-to-date as possible. To preserve the consumer experience, links must resolve directly and immediately to the landing page for the product on the merchant’s web site.