Could Snapchat Discover Change the Face of Mobile Advertising? -- The rates for Discover ads are still high in comparison to advertising on other social channels, but $50k for a campaign on Discover (which is what the CEO of one Discover publisher cited as an acceptable budget) is much more accessible than $750k per day for a Stories ad.
"Target.com's sales by directing traffic to the site, though she declined to get into specifics. She observed that traffic to Target.com grew by 70% in the six weeks after the retailer implemented Pinterest's "rich pins," or pins that contain more robust information, like pricing and availability, for a product."
Apple’s social sharing power is dropping. Unruly, which tracks the social sharing of video ads, found that Samsung Galaxy s4 commercials are being shared on platforms like Facebook and Twitter eight times more than Apple’s iPhone 5 ads. Even more revealing are the stats comparing shares of Apple’s iPhone 5 ads with its previous iPhone 4S ads. One in ten people who viewed iPhone 4s commercials shared them, whereas only one in 56 people who viewed iPhone 5 commercials shared them.
Facebook tests an unconventional new ad unit in India