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Green - Males within 1-18 age group like to see green used within adverts. also, bright colours tend to be used in adverts when you are advertising something new; even though the NUS card is not new, most are unaware of the fact that they can buy an NUS card, so it would be seen as new to them. also females thought that green was their 3rd favourite colour that could be used within adverts.

Green - Males within 1-18 age group like to see green used within adverts. also, bright colours tend to be used in adverts when you are advertising something new; even though the NUS card is not new, most are unaware of the fact that they can buy an NUS card, so it would be seen as new to them. also females thought that green was their 3rd favourite colour that could be used within adverts.

The key message is shown with a slightly darker font to attract viewers to the statistic and underneath show in a lighter text the resoning behind the advert. Think campaigns try to get the viewer to take their time and read the message as the more time someone views your advert the more memorable it may become.

The key message is shown with a slightly darker font to attract viewers to the statistic and underneath show in a lighter text the resoning behind the advert. Think campaigns try to get the viewer to take their time and read the message as the more time someone views your advert the more memorable it may become.

Ladies, looking for a new shade of nail polish?  How about Dragon's Blood?  (Chen Yu Nail Polish Ad, 1945 Ladies Home Journal).

Ladies Home Journal-June 1945-Beauty Ads

Ladies, looking for a new shade of nail polish? How about Dragon's Blood? (Chen Yu Nail Polish Ad, 1945 Ladies Home Journal).

Theater marquees, 1944.   When we think of a city we tend to think of it from its representation in films and TV—unless of course we’ve been there. Paris is the Eiffel Tower. London is Big Ben. Russia and it’s the onion domes of Saint Basil’s Cathedral or the red brick spires of the Kremlin. Rome the Colosseum. Los Angeles—Hollywood Blvd., freeways and Rodeo Drive. New York, well it’s Times Squares, the tenements and neon lit restaurants and of its bars as seen from countless detective shows…

Theater marquees, 1944. When we think of a city we tend to think of it from its representation in films and TV—unless of course we’ve been there. Paris is the Eiffel Tower. London is Big Ben. Russia and it’s the onion domes of Saint Basil’s Cathedral or the red brick spires of the Kremlin. Rome the Colosseum. Los Angeles—Hollywood Blvd., freeways and Rodeo Drive. New York, well it’s Times Squares, the tenements and neon lit restaurants and of its bars as seen from countless detective shows…

....is in the laundry room wearing white clothes because she's bleached the color out of everything

....is in the laundry room wearing white clothes because she's bleached the color out of everything