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People rarely buy what they need. They buy what they want. – Seth Godin  Marketing is all in the presentation... think about what wording and graphics most appeal to you as a consumer.  How can you incorporate these preferences into your own marketing?  Don't just show folks what they want... tell them how much they will LOVE it!

People rarely buy what they need. They buy what they want. – Seth Godin Marketing is all in the presentation... think about what wording and graphics most appeal to you as a consumer. How can you incorporate these preferences into your own marketing? Don't just show folks what they want... tell them how much they will LOVE it!

Don't be afraid to let your spa’s personality shine. If you are a fun, feminine spa - embrace that throughout the spa experience and marketing. If you handle acute pain management, don’t hide that. Show people what and who your spa serves. #100 #spa #businessadvice #spaadvice #spalife #guide #spatips #tips #ebook #massage #skincare #nails #nailcare #dayspa #spaprofessional #businesstips #biztips #biztip #entrepreneur #entrepreneurial #businessowner #advice #tip #advicequotes #sales #branding

Don't be afraid to let your spa’s personality shine. If you are a fun, feminine spa - embrace that throughout the spa experience and marketing. If you handle acute pain management, don’t hide that. Show people what and who your spa serves. #100 #spa #businessadvice #spaadvice #spalife #guide #spatips #tips #ebook #massage #skincare #nails #nailcare #dayspa #spaprofessional #businesstips #biztips #biztip #entrepreneur #entrepreneurial #businessowner #advice #tip #advicequotes #sales #branding

Opportunities do not just appear from the sky. There isn't a fairy godmother with a wand and a pumpkin - you're going to have to figure out some stuff for yourself. That means taking some time to work on your business and not just in your business. An hour spent planning social media posts, email marketing, or calling missing clients is time well spent. Create opportunities.  #spa #spalife #business #spabusiness #nailbusiness #businessquotes #entrepreneur #entrepreneurship #entrepreneurlife

Opportunities do not just appear from the sky. There isn't a fairy godmother with a wand and a pumpkin - you're going to have to figure out some stuff for yourself. That means taking some time to work on your business and not just in your business. An hour spent planning social media posts, email marketing, or calling missing clients is time well spent. Create opportunities. #spa #spalife #business #spabusiness #nailbusiness #businessquotes #entrepreneur #entrepreneurship #entrepreneurlife

There’s no shortage of remarkable ideas, what’s missing is the will to execute them. – Seth Godin  Spa owners often have the creativity to develop many fun ideas for advancement.  The hang-up often comes along in the form of burn-out or willingness to commit.  Without this step, you're simply wasting your time!

There’s no shortage of remarkable ideas, what’s missing is the will to execute them. – Seth Godin Spa owners often have the creativity to develop many fun ideas for advancement. The hang-up often comes along in the form of burn-out or willingness to commit. Without this step, you're simply wasting your time!

Sometimes we have to kill all our darlings. That's a phrase writers use when they love a character but the character doesn't fit in the narrative. That is something spa owners need to think about in terms of services and products. Yes, you may love the maple cream pedicure but if none of your clients are booking that service you need to kill it - or support it in terms of marketing to get more bookings! #spa #spalife #business #spabusiness #nailbusiness #businessquotes #entrepreneur

Sometimes we have to kill all our darlings. That's a phrase writers use when they love a character but the character doesn't fit in the narrative. That is something spa owners need to think about in terms of services and products. Yes, you may love the maple cream pedicure but if none of your clients are booking that service you need to kill it - or support it in terms of marketing to get more bookings! #spa #spalife #business #spabusiness #nailbusiness #businessquotes #entrepreneur

People often show their weakness by simply not trying.  Trying requires confidence, determination, and, most importantly, effort.

People often show their weakness by simply not trying. Trying requires confidence, determination, and, most importantly, effort.

Make it ridiculously easy for people to give gifts to your spa - sometimes it can be as simple as having a spa wish list where your clients can easily request the services they love. #100 #spa #businessadvice #spaadvice #spalife #guide #spatips #tips #ebook #massage #skincare #nails #nailcare #dayspa #spaprofessional #businesstips #biztips #biztip #entrepreneur #entrepreneurial #businessowner #advice #tip #advicequotes #sales #branding #smallbiz #success #brandstandards #environment

Make it ridiculously easy for people to give gifts to your spa - sometimes it can be as simple as having a spa wish list where your clients can easily request the services they love. #100 #spa #businessadvice #spaadvice #spalife #guide #spatips #tips #ebook #massage #skincare #nails #nailcare #dayspa #spaprofessional #businesstips #biztips #biztip #entrepreneur #entrepreneurial #businessowner #advice #tip #advicequotes #sales #branding #smallbiz #success #brandstandards #environment

The best marketing strategy is a happy customer...  If customers know you can provide a consistently high quality product, your business will be booming in no time at all!

The best marketing strategy is a happy customer... If customers know you can provide a consistently high quality product, your business will be booming in no time at all!

Make it simple for people to undress in the massage rooms - have a coat hanger, basket for personal items, and a place to tuck away shoes in a spot with a comfortable place to sit down.  #100 #spa #businessadvice #spaadvice #spalife #guide #spatips #tips #ebook #massage #skincare #nails #nailcare #dayspa #spaprofessional #businesstips #biztips #biztip #entrepreneur #entrepreneurial #businessowner #advice #tip #advicequotes #sales #branding #smallbiz #success #brandstandards #environment

Make it simple for people to undress in the massage rooms - have a coat hanger, basket for personal items, and a place to tuck away shoes in a spot with a comfortable place to sit down. #100 #spa #businessadvice #spaadvice #spalife #guide #spatips #tips #ebook #massage #skincare #nails #nailcare #dayspa #spaprofessional #businesstips #biztips #biztip #entrepreneur #entrepreneurial #businessowner #advice #tip #advicequotes #sales #branding #smallbiz #success #brandstandards #environment

Take the time to fill out Yelp, Google Local, and other local online directories - they help people find you. #100 #spa #businessadvice #spaadvice #spalife #guide #spatips #tips #ebook #massage #skincare #nails #nailcare #dayspa #spaprofessional #businesstips #biztips #biztip #entrepreneur #entrepreneurial #businessowner #advice #tip #advicequotes #sales #branding #smallbiz #success #brandstandards #environment

Take the time to fill out Yelp, Google Local, and other local online directories - they help people find you. #100 #spa #businessadvice #spaadvice #spalife #guide #spatips #tips #ebook #massage #skincare #nails #nailcare #dayspa #spaprofessional #businesstips #biztips #biztip #entrepreneur #entrepreneurial #businessowner #advice #tip #advicequotes #sales #branding #smallbiz #success #brandstandards #environment

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