A Direct Mailers budget should be viewed as an investment not an expense. Since you get your expenditures back in new sales, any money spent comes directly back to you. The success of a Direct Mail campaign is measured by your return on investment (ROI).
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The 10 slides needed for any pitch - guy kawasaki viai The purpose of a pitch is to stimulate interest, not to cover every aspect of your startup and bludgeon you audience into submission. This infographic