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A great little collection of old architectural paperbacks here. On the cover is Rudolph’s Milam Residence.      modernist / graphics / colors / contrast

A great little collection of old architectural paperbacks here. On the cover is Rudolph’s Milam Residence. modernist / graphics / colors / contrast

The old saying “you can’t tell a book by its cover,” is valid enough, nonetheless the jacket’s ultimate allure was more important than silly old plot details—in some cases the jacket was indeed the best part of the book (i.e. Rasputin below). Nonetheless, these jackets from an arguably more innocent (or perhaps more corrupt) period of literary marketing have poster-like appeal. The lettering is sometimes raw but totally apt.

The Jacket Racket: Vintage Book Cover Design

The old saying “you can’t tell a book by its cover,” is valid enough, nonetheless the jacket’s ultimate allure was more important than silly old plot details—in some cases the jacket was indeed the best part of the book (i.e. Rasputin below). Nonetheless, these jackets from an arguably more innocent (or perhaps more corrupt) period of literary marketing have poster-like appeal. The lettering is sometimes raw but totally apt.

Murder for Profit book jacket

The Jacket Racket: Vintage Book Cover Design

richard powers' fabulous cover for john wyndham's 'trouble with lichen' (1960 ballantine paperback edition)

richard powers' fabulous cover for john wyndham's 'trouble with lichen' (1960 ballantine paperback edition)

Brian Aldiss: Barefoot in the Head

Brian Aldiss: my life in book covers – in pictures

The Jacket Racket: Vintage Book Cover Design article by Steven Heller

The Jacket Racket: Vintage Book Cover Design

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