Your brand identity is the apex of your marketing endeavors. This will differentiate you from your competitors and personifies your company and your employees into a unified image. All your hard work in marketing your product and the company concludes to your brand identity.
How to create a strong brand? Since it comes down to the art of "burning it hard in the heads and feelings of others" the most obvious advice is either piggy-backing on already existing ones (that is why for instance Volvo recently used Zlatan in their commercials) or working consistently for a long time (same message towards the market again and again and again - same profile, same channels etc). New brands are not created over night.
There are over 1.5 billion people on Facebook alone. With such a number, you can find your target audience and build a brand name around them. It might, however, not be as simple as that. You have to do more than just connecting with your customers on social media. It takes a unique kind of marketing strategy to create a successful brand for your business. The following steps will help you get there: