Maxam Toiletries ad for their toothpaste in “Civilization-Egypt”, showing ancient ruins in the context of molar teeth. “Don’t let germs settle down.” The campaign won Gold Outdoor and Gold Press Lions at Cannes International Festival of Creativity.
These trucks are a great example of how to push traditional advertising and make it something fresh and eye-catching. I think this might be concept work rather than actual ads, but the idea could be a great way to utilize semis, buses, and more.
IMPACT BBDO signed this advertising campaign for the Emirates. 'Dubai re-imagines the world Say hello to the home of tomorrow. Over half the world's population lives less than eight hours away. Join them in Dubai.
Flipping through Adweek at work, I came across some really clever ads to celebrate Oreo's 100 Birthday! The idea of the ads is to pull out events in history from the past 100 years, and incorporate the Oreo brand in them.