I really enjoy the boldness of the headline paired with the small and simple body copy. The word "hair" gets in the way. I'd like to see the page without it and instead replace it with a somewhat large drop cap at the beginning of the article.
Another example of vertical text being used in design. I like how they have put photos to go with the text a sneak peak to what is on that page. I plan on using this idea but in a different style. I was going to place the images on a diagonal opposed to v