A favorite among the stylists here! The Bumble and bumble straight line helps smooth, soften, and calm frizz, starting in the shower with the shampoo and conditioner. Use the heat activated Straight Blow Dry to get your straight style how you want it! Follow with flat iron if desired. The Concenstraight at home smoothing treatment will give you great straight results for up to 30 shampoos! All of these available in salon!