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The marketer’s toolkit isn’t complete without Maslow’s Hierarchy of Needs, a theory of what motivates people.

"Brand Conversations" - new cartoon and post on the limits of one-way communication

in the Age of Anti-Advertising

In September of 2014, the new social network Ello sparked a tremendous amount of attention with its promise to become the Anti-Facebook. Ello is now receiving roughly 45,000 hourly requests to join...

Understand adtech and social advertising? We got jobs for you! #adtech #socialadvertising

Five ways to keep your overheads low

There is constant pressure in business to improve margins through cost-cutting. This is particularly true in when consumer confidence is shaky and many