Tour de France's logo features a bicycle rider. The R is the rider, and the O and the additional circle are the wheels. The font is fun and whimsical, and very French. The color scheme is simple and straight forward.
Milwaukee Brewers Diving into the world of sports, it's pretty easy to miss the meaning behind the Milwaukee Brewer's second logo. Obviously, the MLB logo represents a mitt but it's normally hard to picture the built-in-letters at first glance.
This logotype illustrates freedom literally by having the op half of the M fly off like a bird. The logotype uses the comparison of birds and freedom as a message. This logotype is effective in communicating meaning.