The goal of every company is growth. Yet most ecommerce platforms, which were built before the first iPhone, force brands and developers to decide between flexibility or support. Why is that every platform is static, when businesses want to be dynamic? We’ve spent decades jumping from platform to platform as our companies grew. In that time, we realized that like a great business, a great platform should feel alive, react to new insights, and embrace new technology. It was time for a change.