What is PPS? Learn the Basics of Pay-Per-Click Marketing
PPC stands for pay-per-click advertising (PPC) is a form of online advertising where you only pay a website owner (on which the ad is placed) whenever your ad is clicked on. According to Google, businesses receive an average of $2 of revenue for every $1 spent on paid advertising on Google Ads (formerly Google Adwords). PPC can be an effective way to drive traffic to your website, and it can be a cost-effective way to generate leads for your business.