The global kombucha market was valued at USD 1.84 billion in 2019 and is expected to grow to USD 10.45 billion by 2027, with a compound annual growth rate (CAGR) of 23.2% during the forecast period. In 2019, North America led the market, accounting for 52.72% of the global share.
Kombucha is a fermented tea beverage, typically made using black or green tea. The fermentation process involves a symbiotic culture of bacteria and yeast (SCOBY), resulting in a lightly carbonated drink with a slight alcohol content of 0.5%. Known for its probiotic properties, kombucha offers various health benefits, such as promoting gut health, aiding digestion, and potentially reducing the risk of heart disease. Increasing consumer awareness of these benefits is expected to drive market growth.
