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Contributor Lori Weiman of The Search Monitor shares data to help travel and hospitality marketers gauge their success.

Local search engine optimization is a process by which you adapt your content and your search engine marketing campaign in order to appear in relevant local search results. With over half of mobile and almost a quarter of desktop searches being local, small businesses which market their products or services to a specific geographic area will need to take extra steps to ensure that they appear in these search results. Fortunately, local SEO is somewhat more straightforward than search engine…

Do you have creating and using video included as part of your digital marketing strategy?Producing an original SEO-rich video will help the major search engines better find your content.The following five tips will help you to produce an original SEO video that is bound to capture the interest of both the largest search engines and your target audience.1. Provide Solutions and Information in Your VideoPeople will always be interested in finding a faster, easier, more productive, and/or more…

Search engines are continually updating their algorithms, usually much to the dismay of those who try to keep on top of the latest online marketing techniques. Similar to the ‘local is better’ marketing push that many leaders are making in the business world, the latest updates to Google’s search engine algorithm over the past year also have had a greater focus on ‘local.’ Creating citation sources for your business will further boost your SEO, bump up your search rankings, and establish ...

Meet Justin Liles, SVP of Local Search at Advice Interactive. He will be the featured Local SEO Expert on the Rocks Digital Marketing Q & A Expert Panel in June of 2015.

"Today, one of the most viable places to tell that story online is LinkedIn. With more than 259 million members, professionals of all levels are connecting, sharing content and finding new business opportunities each day." #LinkedIn #SocialMedia #Marketing #SMM #Branding

By asking new customers to share Pinterest links, Stitch Fix, Homepolish and Heather Cleveland Design gain insight they couldn't get without the social bookmarking service.