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Caran d'Ache — Caran d’Ache writes its own story — Srtrategy & Branding by Base Design  #swissdesign #logotype #typeface #swisstradition #redesign #rebranding #basedesign Ampersands, Caran D'ache, Swiss Design, Writing Supplies, Writing Instruments, Aches, Design Agency, Typographic, Typeface

Caran d'Ache | Base Design

2015 marked the 100th anniversary of Caran d’Ache, a Swiss favorite known worldwide, for school, office, art, and luxury writing supplies. In recognition of this momentous occasion, Base was tasked with concentrating its brand around a central identity that is unique, meaningful, and firmly rooted…