Creating branding for an online, eco toyshop. Deliverables included logo design and application across a wide range of formats such as a web site and e-commerce pages, mailer box packaging, branded packaging,toy branding, tags, advertising, pattern creation, social media assets, icons, photography and font styling. The design concept was based on floppy, cuddly toys that are dear to their beholder, incorporating a muted soft colour palette, which enforced the natural, eco theme.
