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A marketing plan contains an executive summary, statement of the current marketing situation, analysis of the opportunities and issues, objectives of the firm, marketing strategy to be pursued, action programs to be taken, projected Profit-and-loss statement, and the control measures to be taken. @cpwworld #marketing #marketingstrategy #marketingdigital #digitalmarketing #socialmediamarketing #emailmarketing #advertisement #marketingideas #marketingguru #marketingweb Marketing Guru, Marketing Strategy, Social Media Marketing, Digital Marketing, Profit And Loss Statement, Executive Summary, Situation Analysis, Advertising, Organization