FREE US SHIPPING. WE NOW OFFER FREE SHIPPING TO MOST COUNTRIES. IF YOU ARE AN INTERNATIONAL CUSTOMER AND FEEL THAT YOUR SHIPPING RATE IS TOO HIGH PLEASE CONTACT US DIRECTLY FOR A CUSTOM QUOTE. WHEN PLACING YOUR ORDER PLEASE ONLY CHOOSE A FRAME COLOR IF YOU ARE PAYING FOR A FRAME. IF YOU DO NOT WANT TO PAY FOR YOUR PRINT TO BE FRAMED THEN CHOOSE "NO FRAME" FOR FRAME COLOR. Poster text reads: Massimo Vignelli 3 Principles of Design 03 1 / Semantics / The search for meaning in design. Design is something that has meaning, that is not arbitrary, that has a reason for being, something in which every detail carries the meaning or has a precise purpose aimed at a precise target. 2 / Syntax / The overall consistency of the elements throughout a project and the complementary relationship between them: how type relates to grids and images from page to page throughout the whole project. Or, how type sizes relate to each other. Or how pictures relate to each other and how the parts relate to the whole. 3 / Pragmatics / The practicality of the design; its usability and functionality. If a design fails to be understood by the consumer or audience, it is useless regardless of the level of syntax or semantics applied to it. The final design should communicate its purpose and message clearly to the audience. message clearly to the audience. Office of Enlightenment | PSA #16 Framed or Unframed Poster with museum-quality paper and an option for a beautiful wooden frame. - 200 gsm / 80 lb semi-glossy (silk) paper - Thickness: 20-25 mm /0.79"-0.98" and for the USA market thickness is 1.9 cm/0.75" - Shatterproof, transparent plexiglass. - Includes a hanging kit, to hang in both portrait and landscape orientations. - For indoor use - Ready-to-hang, poster is placed within the frame. The end recipient can hang it directly on the wall. Free US shipping! Please contact us for custom framing or artwork options. We're happy to accommodate.