Industry insights

The insights you need to reach the people you care about. Read our latest behavioral studies, industry research and measurement results.
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33 Pins
 5y
Almost 50 million people use Pinterest to find new entertainment ideas, planning for movie nights in theaters as well as what to watch or stream at home. Pinners are planners, so it’s no wonder that entertainment is one of the fastest-growing categories on Pinterest. Entertainment brands are following suit, launching their premieres on Pinterest. Read more entertainment insights on our blog. #Pinterestbusiness
Learn how Pinterest is becoming an influential platform in the Entertainment space and adding new resources for marketers. With so many entertainment options to choose from, Pinterest has emerged as a great platform for people to discover new content as it provides relevant recommendations that improve the more someone searches, saves and explores. Entertainment Pinners also use Pinterest as a planning platform on what to watch or tune-in to next. #entertainment #media #Pinterest #discovery
Pinterest+TV= a real good time. http://pin.it/nZ-ICte

Entertainment

3 Pins
Learn how Ryan went down the Pinterest “rabbit hole” in his quest for the perfect jacket, one that he’d still be wearing months down the line. First he search by color, then he searched by season. Eventually, as he sifted through the many search results, the right coat caught his eye. #pinterest #audience #targeting #retail
Learn how you can reach more people like Nneka. This fashion lover was scrolling through her Pinterest feed one afternoon while chatting with her aunt when she stumbled on a Pin for a shirt in a vivid African print. Buying the shirt, she decided, would make her feel better.  #pinterest #audience #targeting #retail
Learn how you can reach more people like Mbali. This design lover spent years saving decor ideas on Pinterest before landing her first apartment. After settling on a neutral color palette, Mbali searched for a grey couch on Pinterest and one in particular from Article kept appearing in her homefeed. #pinterest #audience #targeting #retail

Retail

11 Pins
Help people on Pinterest make their house a home. Check out the Pinterest 100 to discover the top trends in home and garden emerging for 2019.

Home and garden

1 Pin
Learn how Sean, a professor and dad who normally uses Pinterest to collect ideas for his classes and find fun things to do with his kids, discovered a solar-power flashlight that he didn’t even know that he wanted. Sean was just scrolling through his homefeed one day when the unusual looking gadget caught his eye. After thinking it over for a while, he decided to take the plunge.  #pinterest #audience #targeting #tech

Tech

1 Pin
Score a touchdown this year! Our playbook can help you reach people planning for the Big Game on Pinterest. See what they’re searching for and get creative campaign ideas. #insights #marketing
Pinterest is the top mobile destination for food content with 51 million people searching for and saving those ideas every single month...and it keeps on growing! Read food and beverage insights on our blog.

Food and beverage

2 Pins
Pinterest is one of the most popular digital destinations for beauty content, with over 48 million women visiting every month for tutorials, product ideas and inspiration. From brow products to hair care, Pinterest’s personalization features and search technology help every Pinner find the right ideas for them. Read our beauty insights to improve your next Pinterest campaign.
Get our Beauty trend report. http://pin.it/HgFp6ya

Beauty

2 Pins
Learn how Kris used Pinterest to do research and ultimately decide on her next car. This teacher and mom loves to use the platform for recipe ideas and classroom inspiration, and it’s also become the place where she researches big ticket items for her family, like their next Hyundai. #pinterest #audience #targeting #auto
Every month, Pinterest reaches 17 million people classified as “in-market” for a new car. Learn how they use Pinterest to make decisions during their car shopping process.

Auto

2 Pins
86% of people who engage weekly with financial content on Pinterest say they’re in the market for at least one financial service, and 49% said they’re looking for financial tips and tricks. It makes perfect sense. People use Pinterest to plan for the future: their next vacation, a new baby, a first home, a major remodel. That’s why this is a great place for financial services brands to help them discover the right products. Learn more financial service insights on our blog. #Pinterestbusiness

Financial services

1 Pin
Learn how Kaline found the perfect cocktail on Pinterest. It was a sunny afternoon and he was looking for a drink to enjoy on the patio with his patio and open to ideas about what that might be.That’s when he spotted the recipe for a pineapple-rum cooler. #pinterest #audience #targeting #CPG
29 million US Pinners search and save content about personal care. Take a look at the top categories and searches.

Packaged goods

2 Pins
A variety of travelers are using Pinterest right now to plan quick trips and extended vacations. Learn who they are and how to reach them in your next travel campaign.
With over 40 million US Pinners making travel decisions every month, Pinterest is one of the top spots for travel and trip planning. From where you go to how you get there, travel planning happens on Pinterest. Check out all the travel trends on our blog. #travel #trends
2018 Travel trends on Pinterest. From where you go to how you get there, travel planning happens on Pinterest. Check out all the travel trends on our blog. #travel #trends

Travel

4 Pins
It’s about that time again! Around 47 million people used Pinterest to find back-to-school ideas in 2017, and even more will this year. In a few short weeks, kids will trade their pool floaties for pencil cases as they prepare for the new school year. To get ready for class, families turn to Pinterest for ideas from backpacks and snacks to jackets and slacks. With these insights, your business can help them decide what to buy next. #backtoschool #insights #marketing #audience #parents
A new report on Pinning across categories: See why people love using Pinterest for everything from ‘Apartment decor’ to ‘Zucchini bread’

Cross-category insights

2 Pins
Pinterest guides people through the path to purchase. What does that mean for retailers?

Facts and stats

2 Pins
the pinterest play - by - play popcorn is ready to be eaten
Pinterest
Score a touchdown this year! Our playbook can help you reach people planning for the Big Game on Pinterest. See what they’re searching for and get creative campaign ideas. #insights #marketing
a man standing on top of a cliff next to the ocean with text that reads put your brand on the map
Pinterest
A variety of travelers are using Pinterest right now to plan quick trips and extended vacations. Learn who they are and how to reach them in your next travel campaign.
a wooden chair sitting in front of a wall with the words create - on - trend ads
Help people on Pinterest make their house a home. Check out the Pinterest 100 to discover the top trends in home and garden emerging for 2019.
there are several credit cards stacked together
Pinterest
86% of people who engage weekly with financial content on Pinterest say they’re in the market for at least one financial service, and 49% said they’re looking for financial tips and tricks. It makes perfect sense. People use Pinterest to plan for the future: their next vacation, a new baby, a first home, a major remodel. That’s why this is a great place for financial services brands to help them discover the right products. Learn more financial service insights on our blog. #Pinterestbusiness
a red and white striped paper container filled with popcorn on top of a pink table
Pinterest
Almost 50 million people use Pinterest to find new entertainment ideas, planning for movie nights in theaters as well as what to watch or stream at home. Pinners are planners, so it’s no wonder that entertainment is one of the fastest-growing categories on Pinterest. Entertainment brands are following suit, launching their premieres on Pinterest. Read more entertainment insights on our blog. #Pinterestbusiness
back to school season starts early on pinterest
Today’s lesson: reaching back to schoolers on Pinterest
It’s about that time again! Around 47 million people used Pinterest to find back-to-school ideas in 2017, and even more will this year. In a few short weeks, kids will trade their pool floaties for pencil cases as they prepare for the new school year. To get ready for class, families turn to Pinterest for ideas from backpacks and snacks to jackets and slacks. With these insights, your business can help them decide what to buy next. #backtoschool #insights #marketing #audience #parents
a person is holding an ipad and looking at the screen with their hand on it
Pinterest
Learn how Pinterest is becoming an influential platform in the Entertainment space and adding new resources for marketers. With so many entertainment options to choose from, Pinterest has emerged as a great platform for people to discover new content as it provides relevant recommendations that improve the more someone searches, saves and explores. Entertainment Pinners also use Pinterest as a planning platform on what to watch or tune-in to next. #entertainment #media #Pinterest #discovery
a woman standing next to a car with the words kris bought a car she found on pinterest
Pinterest
Learn how Kris used Pinterest to do research and ultimately decide on her next car. This teacher and mom loves to use the platform for recipe ideas and classroom inspiration, and it’s also become the place where she researches big ticket items for her family, like their next Hyundai. #pinterest #audience #targeting #auto
Learn how Ryan went down the Pinterest “rabbit hole” in his quest for the perfect jacket, one that he’d still be wearing months down the line. First he search by color, then he searched by season. Eventually, as he sifted through the many search results, the right coat caught his eye. #pinterest #audience #targeting #retail Perfect Jacket, Pin Design, Rabbit Hole, His Eyes, How To Make Money, Style Inspiration, Money, How To Wear
Pinterest
Learn how Ryan went down the Pinterest “rabbit hole” in his quest for the perfect jacket, one that he’d still be wearing months down the line. First he search by color, then he searched by season. Eventually, as he sifted through the many search results, the right coat caught his eye. #pinterest #audience #targeting #retail
a woman holding up a shirt with the words neka bought a blouse she found on pinterest
Pinterest
Learn how you can reach more people like Nneka. This fashion lover was scrolling through her Pinterest feed one afternoon while chatting with her aunt when she stumbled on a Pin for a shirt in a vivid African print. Buying the shirt, she decided, would make her feel better. #pinterest #audience #targeting #retail
a man standing in front of a blender with the words kaline found the perfect cocktail on pinterest
Pinterest
Learn how Kaline found the perfect cocktail on Pinterest. It was a sunny afternoon and he was looking for a drink to enjoy on the patio with his patio and open to ideas about what that might be.That’s when he spotted the recipe for a pineapple-rum cooler. #pinterest #audience #targeting #CPG
a woman sitting on top of a gray couch
Pinterest
Learn how you can reach more people like Mbali. This design lover spent years saving decor ideas on Pinterest before landing her first apartment. After settling on a neutral color palette, Mbali searched for a grey couch on Pinterest and one in particular from Article kept appearing in her homefeed. #pinterest #audience #targeting #retail
a man standing next to a guitar with the words, seen found a solar flashlight on pinterest read his story
Pinterest
Learn how Sean, a professor and dad who normally uses Pinterest to collect ideas for his classes and find fun things to do with his kids, discovered a solar-power flashlight that he didn’t even know that he wanted. Sean was just scrolling through his homefeed one day when the unusual looking gadget caught his eye. After thinking it over for a while, he decided to take the plunge. #pinterest #audience #targeting #tech
a book cover with blue water and the words travel written in white letters on it
Pinterest
With over 40 million US Pinners making travel decisions every month, Pinterest is one of the top spots for travel and trip planning. From where you go to how you get there, travel planning happens on Pinterest. Check out all the travel trends on our blog. #travel #trends
there is a large pile of strawberries with the words produce on it in white
Pinterest
Pinterest is the top mobile destination for food content with 51 million people searching for and saving those ideas every single month...and it keeps on growing! Read food and beverage insights on our blog.