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Industry insights

Collection by Pinterest for Business

33 
Pins
 • 
173.04k 
Followers

The insights you need to reach the people you care about. Read our latest behavioral studies, industry research and measurement results.

Pinterest for Business
Retail
Entertainment
Home and garden
Tech
Food and beverage
Beauty
Auto
Financial services
Packaged goods
Travel
Cross-category insights
Facts and stats

Retail

Learn how Ryan went down the Pinterest “rabbit hole” in his quest for the perfect jacket, one that he’d still be wearing months down the line. First he search by color, then he searched by season. Eventually, as he sifted through the many search results, the right coat caught his eye. #pinterest #audience #targeting #retail Industry Research, Rabbit Hole, How To Make Money, How To Wear, Retail, Exercise, Eye, Coat, People

Meet Ryan

Learn how Ryan went down the Pinterest “rabbit hole” in his quest for the perfect jacket, one that he’d still be wearing months down the line. First he search by color, then he searched by season. Eventually, as he sifted through the many search results, the right coat caught his eye. #pinterest #audience #targeting #retail

Learn how you can reach more people like Nneka. This fashion lover was scrolling through her Pinterest feed one afternoon while chatting with her aunt when she stumbled on a Pin for a shirt in a vivid African print. Buying the shirt, she decided, would make her feel better.  #pinterest #audience #targeting #retail Best Self, People Like, Aunt, Feel Better, Insight, How To Make Money, Pretty Reckless, Retail, African

Meet Nneka

Learn how you can reach more people like Nneka. This fashion lover was scrolling through her Pinterest feed one afternoon while chatting with her aunt when she stumbled on a Pin for a shirt in a vivid African print. Buying the shirt, she decided, would make her feel better. #pinterest #audience #targeting #retail

Learn how you can reach more people like Mbali. This design lover spent years saving decor ideas on Pinterest before landing her first apartment. After settling on a neutral color palette, Mbali searched for a grey couch on Pinterest and one in particular from Article kept appearing in her homefeed. #pinterest #audience #targeting #retail Grey Couches, First Apartment, Neutral Colour Palette, People Like, Landing, Campaign, Retail, Decor Ideas, Color

Meet Mbali

Learn how you can reach more people like Mbali. This design lover spent years saving decor ideas on Pinterest before landing her first apartment. After settling on a neutral color palette, Mbali searched for a grey couch on Pinterest and one in particular from Article kept appearing in her homefeed. #pinterest #audience #targeting #retail

Web Marketing Strategies For Surefire Success Every Time Marketing Plan, Business Marketing, Social Media Marketing, Online Marketing, Business Advice, Home Based Business, Online Business, Business Help, Yoga Beginners

Get our path to purchase infographic. Our latest insights show how people use Pinterest to go from discovery to purchase decisions. Pinterest impacts what people buy, which brands they choose and even how much they spend. Learn how your brand can play a part.

Become a fixture with home decor shoppers (With images) Display Advertising, Pinterest For Business, Home Decor Shops, Virtual Assistant, Pinterest Marketing, Trends, Digital Marketing, Insight, How To Become

60% of people on Pinterest use it to shop for home decor. See how they shop, and what’s trending right now.

Find new customers on Pinterest with these customer acquisition campaign tips. Learn best practices for targeting, creative and measurement Social Media Measurement, Industry Research, Best Practice, Professional Business Cards, Pinterest Marketing, Insight, How To Make Money, Campaign, Tips

Find new customers on Pinterest with these customer acquisition campaign tips. Learn best practices for targeting, creative and measurement

Entertainment

Best healthy snacks for kids on the good night Healthy Preschool Snacks, Healthy Snacks For Kids, Healthy Foods To Eat, Food Vocabulary, Low Calorie Snacks, Casino Cakes, Bedtime Snacks, Night Snacks, Lunch Menu

The Point from Pinterest: Insights for What's Next | Pinterest Business

Almost 50 million people use Pinterest to find new entertainment ideas, planning for movie nights in theaters as well as what to watch or stream at home. Pinners are planners, so it’s no wonder that entertainment is one of the fastest-growing categories on Pinterest. Entertainment brands are following suit, launching their premieres on Pinterest. Read more entertainment insights on our blog. #Pinterestbusiness

Learn how Pinterest is becoming an influential platform in the Entertainment space and adding new resources for marketers. With so many entertainment options to choose from, Pinterest has emerged as a great platform for people to discover new content as it provides relevant recommendations that improve the more someone searches, saves and explores. Entertainment Pinners also use Pinterest as a planning platform on what to watch or tune-in to next. #entertainment #media #Pinterest #discovery Industry Research, What Next, Pinterest For Business, Non Profit, Music Publishing, Discovery, Insight, Entertaining, Marketing

The Point from Pinterest: Insights for What's Next | Pinterest Business

Learn how Pinterest is becoming an influential platform in the Entertainment space and adding new resources for marketers. With so many entertainment options to choose from, Pinterest has emerged as a great platform for people to discover new content as it provides relevant recommendations that improve the more someone searches, saves and explores. Entertainment Pinners also use Pinterest as a planning platform on what to watch or tune-in to next. #entertainment #media #Pinterest #discovery

  Strategic Marketing Plan, Digital Marketing Strategy, Social Media Humor, Social Media Marketing, Social Business, Pinterest For Business, Pinterest Marketing, Insight, How To Make Money

The Point from Pinterest: Insights for What's Next | Pinterest Business

See the latest insights from Pinterest Business. Get audience research, trend reports, category summaries and more.

Home and garden

game room decoration videos for class Trending On Pinterest, 3d Printing Diy, Farm Crafts, Game Room Decor, Guest Bed, Home Trends, Pinterest For Business, Apartment Living, Color Trends

The Point from Pinterest: Insights for What's Next | Pinterest Business

Help people on Pinterest make their house a home. Check out the Pinterest 100 to discover the top trends in home and garden emerging for 2019.

Tech

Solar Power Tips & Ideas Solar Energy, Solar Power, Gadget, Industry Research, Cultura General, Things To Think About, Fun Things, His Eyes, Insight

Meet Sean

Learn how Sean, a professor and dad who normally uses Pinterest to collect ideas for his classes and find fun things to do with his kids, discovered a solar-power flashlight that he didn’t even know that he wanted. Sean was just scrolling through his homefeed one day when the unusual looking gadget caught his eye. After thinking it over for a while, he decided to take the plunge. #pinterest #audience #targeting #tech

Food and beverage

Score a touchdown this year! Our playbook can help you reach people planning for the Big Game on Pinterest. See what they’re searching for and get creative campaign ideas. #insights #marketing Industry Research, Campaign Ideas, Press Release Distribution, Pinterest For Business, Big Game, Online Marketing, Searching, Insight, Advertising

The Point from Pinterest: Insights for What's Next | Pinterest Business

Score a touchdown this year! Our playbook can help you reach people planning for the Big Game on Pinterest. See what they’re searching for and get creative campaign ideas. #insights #marketing

Pinterest is the top mobile destination for food content with 51 million people searching for and saving those ideas every single month...and it keeps on growing! Read food and beverage insights on our blog. Industry Research, Pinterest Marketing, A Food, Searching, Insight, Beverages, People, Blog, Recipes

Pinterest

Pinterest is the top mobile destination for food content with 51 million people searching for and saving those ideas every single month...and it keeps on growing! Read food and beverage insights on our blog.

Beauty

Pinterest is one of the most popular digital destinations for beauty content, with over 48 million women visiting every month for tutorials, product ideas and inspiration. From brow products to hair care, Pinterest’s personalization features and search technology help every Pinner find the right ideas for them. Read our beauty insights to improve your next Pinterest campaign. Industry Research, What Next, Product Ideas, Pinterest For Business, Brow, Insight, Improve Yourself, Hair Care, Destinations

The Point from Pinterest: Insights for What's Next | Pinterest Business

Pinterest is one of the most popular digital destinations for beauty content, with over 48 million women visiting every month for tutorials, product ideas and inspiration. From brow products to hair care, Pinterest’s personalization features and search technology help every Pinner find the right ideas for them. Read our beauty insights to improve your next Pinterest campaign.

Auto

Cars For Sale Under 5000 With Low Mileage Product Industry Research, Classroom Inspiration, Helping People, Cars For Sale, Recipe Ideas, Ticket, Teacher, Platform, Mom

Meet Kris

Learn how Kris used Pinterest to do research and ultimately decide on her next car. This teacher and mom loves to use the platform for recipe ideas and classroom inspiration, and it’s also become the place where she researches big ticket items for her family, like their next Hyundai. #pinterest #audience #targeting #auto

Every month, Pinterest reaches 17 million people classified as “in-market” for a new car. Learn how they use Pinterest to make decisions during their car shopping process. Industry Research, Car Shop, Insight, Marketing, Learning, People, Shopping, Studying, Teaching

Every month, Pinterest reaches 17 million people classified as “in-market” for a new car. Learn how they use Pinterest to make decisions during their car shopping process.

Financial services

86% of people who engage weekly with financial content on Pinterest say they’re in the market for at least one financial service, and 49% said they’re looking for financial tips and tricks. It makes perfect sense. People use Pinterest to plan for the future: their next vacation, a new baby, a first home, a major remodel. That’s why this is a great place for financial services brands to help them discover the right products. Learn more financial service insights on our blog… Industry Research, Perfect Sense, What Next, Pinterest For Business, Financial Tips, New Baby Products, Insight, How To Make Money, Content

The Point from Pinterest: Insights for What's Next | Pinterest Business

86% of people who engage weekly with financial content on Pinterest say they’re in the market for at least one financial service, and 49% said they’re looking for financial tips and tricks. It makes perfect sense. People use Pinterest to plan for the future: their next vacation, a new baby, a first home, a major remodel. That’s why this is a great place for financial services brands to help them discover the right products. Learn more financial service insights on our blog…

Packaged goods

Learn how Kaline found the perfect cocktail on Pinterest. It was a sunny afternoon and he was looking for a drink to enjoy on the patio with his patio and open to ideas about what that might be.That’s when he spotted the recipe for a pineapple-rum cooler. #pinterest #audience #targeting #CPG Pineapple Rum, Sunny Afternoon, Creative Food, Pinterest Marketing, Cocktails, Patio, Drink, Recipe, Cocktail

Meet Kaline

Learn how Kaline found the perfect cocktail on Pinterest. It was a sunny afternoon and he was looking for a drink to enjoy on the patio with his patio and open to ideas about what that might be.That’s when he spotted the recipe for a pineapple-rum cooler. #pinterest #audience #targeting #CPG

Travel

travel campaign A variety of travelers a - campaign Content Marketing, Social Media Marketing, The Art Of Storytelling, Media Influence, Pinterest For Business, New Travel, Pinterest Marketing, Trip Planning, Travel Inspiration

The Point from Pinterest: Insights for What's Next | Pinterest Business

A variety of travelers are using Pinterest right now to plan quick trips and extended vacations. Learn who they are and how to reach them in your next travel campaign.

2018 travel trends: How your brand can reach travelers deciding where to go next Industry Research, What Next, Pinterest For Business, Trip Planning, Insight, Trends, Shit Happens, How To Plan, Check

The Point from Pinterest: Insights for What's Next | Pinterest Business

With over 40 million US Pinners making travel decisions every month, Pinterest is one of the top spots for travel and trip planning. From where you go to how you get there, travel planning happens on Pinterest. Check out all the travel trends on our blog. #travel #trends

Advantages and Disadvantages of All-Inclusive Cruise Ships Brazil Travel, Belize Travel, Mexico Vacation, Mexico Travel, Places To Travel, Places To See, All Inclusive Cruises, Trending On Pinterest, Egypt Travel

2018 Travel trends on Pinterest. From where you go to how you get there, travel planning happens on Pinterest. Check out all the travel trends on our blog. #travel #trends

Cross-category insights

Giving Through Saving Back To School List, The New School, New School Year, School Organization, Organization Hacks, Make Money Online, How To Make Money, Grocery Savings Tips, Best Money Saving Tips

It’s about that time again! Around 47 million people used Pinterest to find back-to-school ideas in 2017, and even more will this year. In a few short weeks, kids will trade their pool floaties for pencil cases as they prepare for the new school year. To get ready for class, families turn to Pinterest for ideas from backpacks and snacks to jackets and slacks. With these insights, your business can help them decide what to buy next. #backtoschool #insights #marketing #audience #parents

Facts and stats

See more
Score a touchdown this year! Our playbook can help you reach people planning for the Big Game on Pinterest. See what they’re searching for and get creative campaign ideas. #insights #marketing Industry Research, Campaign Ideas, Press Release Distribution, Pinterest For Business, Big Game, Online Marketing, Searching, Insight, Advertising

The Point from Pinterest: Insights for What's Next | Pinterest Business

Score a touchdown this year! Our playbook can help you reach people planning for the Big Game on Pinterest. See what they’re searching for and get creative campaign ideas. #insights #marketing

travel campaign A variety of travelers a - campaign Content Marketing, Social Media Marketing, The Art Of Storytelling, Media Influence, Pinterest For Business, New Travel, Pinterest Marketing, Trip Planning, Travel Inspiration

The Point from Pinterest: Insights for What's Next | Pinterest Business

A variety of travelers are using Pinterest right now to plan quick trips and extended vacations. Learn who they are and how to reach them in your next travel campaign.

game room decoration videos for class Trending On Pinterest, 3d Printing Diy, Farm Crafts, Game Room Decor, Guest Bed, Home Trends, Pinterest For Business, Apartment Living, Color Trends

The Point from Pinterest: Insights for What's Next | Pinterest Business

Help people on Pinterest make their house a home. Check out the Pinterest 100 to discover the top trends in home and garden emerging for 2019.

86% of people who engage weekly with financial content on Pinterest say they’re in the market for at least one financial service, and 49% said they’re looking for financial tips and tricks. It makes perfect sense. People use Pinterest to plan for the future: their next vacation, a new baby, a first home, a major remodel. That’s why this is a great place for financial services brands to help them discover the right products. Learn more financial service insights on our blog… Industry Research, Perfect Sense, What Next, Pinterest For Business, Financial Tips, New Baby Products, Insight, How To Make Money, Content

The Point from Pinterest: Insights for What's Next | Pinterest Business

86% of people who engage weekly with financial content on Pinterest say they’re in the market for at least one financial service, and 49% said they’re looking for financial tips and tricks. It makes perfect sense. People use Pinterest to plan for the future: their next vacation, a new baby, a first home, a major remodel. That’s why this is a great place for financial services brands to help them discover the right products. Learn more financial service insights on our blog…

Best healthy snacks for kids on the good night Healthy Preschool Snacks, Healthy Snacks For Kids, Healthy Foods To Eat, Food Vocabulary, Low Calorie Snacks, Casino Cakes, Bedtime Snacks, Night Snacks, Lunch Menu

The Point from Pinterest: Insights for What's Next | Pinterest Business

Almost 50 million people use Pinterest to find new entertainment ideas, planning for movie nights in theaters as well as what to watch or stream at home. Pinners are planners, so it’s no wonder that entertainment is one of the fastest-growing categories on Pinterest. Entertainment brands are following suit, launching their premieres on Pinterest. Read more entertainment insights on our blog. #Pinterestbusiness

Giving Through Saving Back To School List, The New School, New School Year, School Organization, Organization Hacks, Make Money Online, How To Make Money, Grocery Savings Tips, Best Money Saving Tips

It’s about that time again! Around 47 million people used Pinterest to find back-to-school ideas in 2017, and even more will this year. In a few short weeks, kids will trade their pool floaties for pencil cases as they prepare for the new school year. To get ready for class, families turn to Pinterest for ideas from backpacks and snacks to jackets and slacks. With these insights, your business can help them decide what to buy next. #backtoschool #insights #marketing #audience #parents

Learn how Pinterest is becoming an influential platform in the Entertainment space and adding new resources for marketers. With so many entertainment options to choose from, Pinterest has emerged as a great platform for people to discover new content as it provides relevant recommendations that improve the more someone searches, saves and explores. Entertainment Pinners also use Pinterest as a planning platform on what to watch or tune-in to next. #entertainment #media #Pinterest #discovery Industry Research, What Next, Pinterest For Business, Non Profit, Music Publishing, Discovery, Insight, Entertaining, Marketing

The Point from Pinterest: Insights for What's Next | Pinterest Business

Learn how Pinterest is becoming an influential platform in the Entertainment space and adding new resources for marketers. With so many entertainment options to choose from, Pinterest has emerged as a great platform for people to discover new content as it provides relevant recommendations that improve the more someone searches, saves and explores. Entertainment Pinners also use Pinterest as a planning platform on what to watch or tune-in to next. #entertainment #media #Pinterest #discovery

Cars For Sale Under 5000 With Low Mileage Product Industry Research, Classroom Inspiration, Helping People, Cars For Sale, Recipe Ideas, Ticket, Teacher, Platform, Mom

Meet Kris

Learn how Kris used Pinterest to do research and ultimately decide on her next car. This teacher and mom loves to use the platform for recipe ideas and classroom inspiration, and it’s also become the place where she researches big ticket items for her family, like their next Hyundai. #pinterest #audience #targeting #auto

Learn how Ryan went down the Pinterest “rabbit hole” in his quest for the perfect jacket, one that he’d still be wearing months down the line. First he search by color, then he searched by season. Eventually, as he sifted through the many search results, the right coat caught his eye. #pinterest #audience #targeting #retail Industry Research, Rabbit Hole, How To Make Money, How To Wear, Retail, Exercise, Eye, Coat, People

Meet Ryan

Learn how Ryan went down the Pinterest “rabbit hole” in his quest for the perfect jacket, one that he’d still be wearing months down the line. First he search by color, then he searched by season. Eventually, as he sifted through the many search results, the right coat caught his eye. #pinterest #audience #targeting #retail

Learn how you can reach more people like Nneka. This fashion lover was scrolling through her Pinterest feed one afternoon while chatting with her aunt when she stumbled on a Pin for a shirt in a vivid African print. Buying the shirt, she decided, would make her feel better.  #pinterest #audience #targeting #retail Best Self, People Like, Aunt, Feel Better, Insight, How To Make Money, Pretty Reckless, Retail, African

Meet Nneka

Learn how you can reach more people like Nneka. This fashion lover was scrolling through her Pinterest feed one afternoon while chatting with her aunt when she stumbled on a Pin for a shirt in a vivid African print. Buying the shirt, she decided, would make her feel better. #pinterest #audience #targeting #retail

Learn how Kaline found the perfect cocktail on Pinterest. It was a sunny afternoon and he was looking for a drink to enjoy on the patio with his patio and open to ideas about what that might be.That’s when he spotted the recipe for a pineapple-rum cooler. #pinterest #audience #targeting #CPG Pineapple Rum, Sunny Afternoon, Creative Food, Pinterest Marketing, Cocktails, Patio, Drink, Recipe, Cocktail

Meet Kaline

Learn how Kaline found the perfect cocktail on Pinterest. It was a sunny afternoon and he was looking for a drink to enjoy on the patio with his patio and open to ideas about what that might be.That’s when he spotted the recipe for a pineapple-rum cooler. #pinterest #audience #targeting #CPG

Learn how you can reach more people like Mbali. This design lover spent years saving decor ideas on Pinterest before landing her first apartment. After settling on a neutral color palette, Mbali searched for a grey couch on Pinterest and one in particular from Article kept appearing in her homefeed. #pinterest #audience #targeting #retail Grey Couches, First Apartment, Neutral Colour Palette, People Like, Landing, Campaign, Retail, Decor Ideas, Color

Meet Mbali

Learn how you can reach more people like Mbali. This design lover spent years saving decor ideas on Pinterest before landing her first apartment. After settling on a neutral color palette, Mbali searched for a grey couch on Pinterest and one in particular from Article kept appearing in her homefeed. #pinterest #audience #targeting #retail

Solar Power Tips & Ideas Solar Energy, Solar Power, Gadget, Industry Research, Cultura General, Things To Think About, Fun Things, His Eyes, Insight

Meet Sean

Learn how Sean, a professor and dad who normally uses Pinterest to collect ideas for his classes and find fun things to do with his kids, discovered a solar-power flashlight that he didn’t even know that he wanted. Sean was just scrolling through his homefeed one day when the unusual looking gadget caught his eye. After thinking it over for a while, he decided to take the plunge. #pinterest #audience #targeting #tech

2018 travel trends: How your brand can reach travelers deciding where to go next Industry Research, What Next, Pinterest For Business, Trip Planning, Insight, Trends, Shit Happens, How To Plan, Check

The Point from Pinterest: Insights for What's Next | Pinterest Business

With over 40 million US Pinners making travel decisions every month, Pinterest is one of the top spots for travel and trip planning. From where you go to how you get there, travel planning happens on Pinterest. Check out all the travel trends on our blog. #travel #trends

Pinterest is the top mobile destination for food content with 51 million people searching for and saving those ideas every single month...and it keeps on growing! Read food and beverage insights on our blog. Industry Research, Pinterest Marketing, A Food, Searching, Insight, Beverages, People, Blog, Recipes

Pinterest

Pinterest is the top mobile destination for food content with 51 million people searching for and saving those ideas every single month...and it keeps on growing! Read food and beverage insights on our blog.

Pinterest is one of the most popular digital destinations for beauty content, with over 48 million women visiting every month for tutorials, product ideas and inspiration. From brow products to hair care, Pinterest’s personalization features and search technology help every Pinner find the right ideas for them. Read our beauty insights to improve your next Pinterest campaign. Industry Research, What Next, Product Ideas, Pinterest For Business, Brow, Insight, Improve Yourself, Hair Care, Destinations

The Point from Pinterest: Insights for What's Next | Pinterest Business

Pinterest is one of the most popular digital destinations for beauty content, with over 48 million women visiting every month for tutorials, product ideas and inspiration. From brow products to hair care, Pinterest’s personalization features and search technology help every Pinner find the right ideas for them. Read our beauty insights to improve your next Pinterest campaign.