tribes

Tribes - Seth Godin Do you know who is in your tribe? Do you belong to any tribes? Author platforms are made up of tribe members. Live so they can find you.

OGILVY ON ADVERTISING

Ogilvy on Advertising: David Ogilvy. A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business".

The Advertising & Creative Process, Illustrated  A new book offers an illustrated perspective on the creative process employed by thought leaders like psychologist Mihaly Csikszentmihalyi, Seth Godin and Russell Davies, as well as by ad agencies including including TBWA\CHIAT\DAY, Wieden+Kennedy, McGarryBowen, Ogilvy & Mather, and Carmichael Lynch, among others. The book promises to answer the question ‘how are big ideas born?’ by tapping into how leading planners, psychologists, creative…

The Advertising & Creative Process, Illustrated

The Advertising & Creative Process, Illustrated - PSFK

About Face 3: The Essentials of Interaction Design

principles of good product behavior and gain an understanding of Cooper's Goal-Directed Design method, which involves everything from conducting user research to defining your product using personas and scenarios.

Donald A. Norman, The Design of Everyday Things.

The Design of Everyday Things - Donald Norman "Time to stop blaming yourself for the poor design of everyday things, and consider the design of our spaces and emergency responses.

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