I have been to India and like so the place, people and food. I will return for sure!!!

India

I have been to India and like so the place, people and food. I will return for sure!!!

The Times of India was celebrating 'A day in the life of India' with a multi-media campaign. Umbrella pitched in with design that captured the theme in all its quirky Indian detail with life-size installations, transformation of public transport buses into trucks and T-shirts.  http://umbrelladesign.in/

The Times of India was celebrating 'A day in the life of India' with a multi-media campaign. Umbrella pitched in with design that captured the theme in all its quirky Indian detail with life-size installations, transformation of public transport buses into trucks and T-shirts. http://umbrelladesign.in/


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We're proud to have worked with The BeltLine Partnership and Atlanta BeltLine, Inc. to develop the identity for the city's, and the nation's largest ever urban redevelopment and transit project. When complete, the BeltLine's 22 mile transit loop and hundreds of acres of parks and trails will touch 45 intown neighborhoods. The identity system captures this sense of connection, anchored by a vivid mark that is as beautiful as it is functional for signage and wayfinding throughout the city.

We're proud to have worked with The BeltLine Partnership and Atlanta BeltLine, Inc. to develop the identity for the city's, and the nation's largest ever urban redevelopment and transit project. When complete, the BeltLine's 22 mile transit loop and hundreds of acres of parks and trails will touch 45 intown neighborhoods. The identity system captures this sense of connection, anchored by a vivid mark that is as beautiful as it is functional for signage and wayfinding throughout the city.

Avalon & North American Properties | Our client, developer North American Properties, recently broke ground on a 86-acre development in the upscale enclave of Alpharetta, Georgia—Avalon, a place that will mix uses and infuse resort-level hospitality throughout. What's more, Avalon will bring a walkable hub of activity and cultural life to the North Atlanta suburbs. Iconologic developed both VIS and a comprehensive brand strategy.

Avalon & North American Properties | Our client, developer North American Properties, recently broke ground on a 86-acre development in the upscale enclave of Alpharetta, Georgia—Avalon, a place that will mix uses and infuse resort-level hospitality throughout. What's more, Avalon will bring a walkable hub of activity and cultural life to the North Atlanta suburbs. Iconologic developed both VIS and a comprehensive brand strategy.

Iconologic developed the strategic and advertising guidelines for the Summer Campaign that introduces the benefits of each flavor with the happy, colorful, cheeky style of real vitaminwater drinkers. Pop-up shops in urban hipster neighborhoods became impromptu photobooths, and those images graced giant billboards in Paris, Joburg, Capetown, and Lisbon. We carried on in stores and cafes to connect what drinkers see on the streets to what they experience at the shelf.

Iconologic developed the strategic and advertising guidelines for the Summer Campaign that introduces the benefits of each flavor with the happy, colorful, cheeky style of real vitaminwater drinkers. Pop-up shops in urban hipster neighborhoods became impromptu photobooths, and those images graced giant billboards in Paris, Joburg, Capetown, and Lisbon. We carried on in stores and cafes to connect what drinkers see on the streets to what they experience at the shelf.

In late 2006 we were asked by The Republic of Trinidad & Tobago to brand their country to the global business community. The goal: diversify the economy by increasing foreign investments in key markets outside of energy. After several trips to the islands (see tough research below) and months of creative pushups, we're launching the brand. The "We are next" global ad campaign published this week.

In late 2006 we were asked by The Republic of Trinidad & Tobago to brand their country to the global business community. The goal: diversify the economy by increasing foreign investments in key markets outside of energy. After several trips to the islands (see tough research below) and months of creative pushups, we're launching the brand. The "We are next" global ad campaign published this week.

Antron | Antron makes carpet fiber. Sexy, right? But it can be, since it makes carpet look and perform better, which means that the designers who work with it should pay attention. We've helped make this most hidden of ingredients relevant, amping the brand's awareness and credibility among the architect and design community by connecting to what inspires them—craft, design, and uncommon ways of seeing beauty in the world.

Antron | Antron makes carpet fiber. Sexy, right? But it can be, since it makes carpet look and perform better, which means that the designers who work with it should pay attention. We've helped make this most hidden of ingredients relevant, amping the brand's awareness and credibility among the architect and design community by connecting to what inspires them—craft, design, and uncommon ways of seeing beauty in the world.

André Benjamin & Moxie | We're lucky to count 6-time Grammy award winner and true renaissance man André Benjamin as one of our friends and clients. André is involved in just about every creative pursuit you can imagine, from producing, scoring, and starring in Cartoon Network's "Class of 3000" to starting an apparel company the likes of which the world will have never seen. We've just finished branding his production company, MOXIE, and will launch his apparel brand this year. Cool beeswax.

André Benjamin & Moxie | We're lucky to count 6-time Grammy award winner and true renaissance man André Benjamin as one of our friends and clients. André is involved in just about every creative pursuit you can imagine, from producing, scoring, and starring in Cartoon Network's "Class of 3000" to starting an apparel company the likes of which the world will have never seen. We've just finished branding his production company, MOXIE, and will launch his apparel brand this year. Cool beeswax.

The Auburn College of Architecture, Design and Construction turned 100 and needed something to commemorate the milestone. A dream project for us, because it felt like going back to school. The result is a book that focuses on 100 interesting items, people, projects, ideas that make the school what it is, and that collectively tell the story of a small southern school's improbable rise to become one of the major forces in American architectural and design education.

The Auburn College of Architecture, Design and Construction turned 100 and needed something to commemorate the milestone. A dream project for us, because it felt like going back to school. The result is a book that focuses on 100 interesting items, people, projects, ideas that make the school what it is, and that collectively tell the story of a small southern school's improbable rise to become one of the major forces in American architectural and design education.

On January 1, three travelers took off on a 365-day trip around the world to the 206 countries and territories where Coke is served. Their mission: To uncover real moments of happiness, documenting and sharing the experience with fans across social networks as they go. Iconologic helped conceptualize the program and all the ways it could engage people online and in the world. We also developed its identity and theme—Happiness Goes Around—and expanded these elements throughout a full VIS.

On January 1, three travelers took off on a 365-day trip around the world to the 206 countries and territories where Coke is served. Their mission: To uncover real moments of happiness, documenting and sharing the experience with fans across social networks as they go. Iconologic helped conceptualize the program and all the ways it could engage people online and in the world. We also developed its identity and theme—Happiness Goes Around—and expanded these elements throughout a full VIS.

Check out the new Fall line from Benjamin Bixby. Our work with founder André Benjamin began at the very roots of the brand-its platform, name and mark. The balloon is found on most of the clothing and the "X" is an integral detail in many of the garments. The Fall '09 Collection will be available at Barney's, Neiman Marcus, Bloomingdale's, Harrods and Colette.

Check out the new Fall line from Benjamin Bixby. Our work with founder André Benjamin began at the very roots of the brand-its platform, name and mark. The balloon is found on most of the clothing and the "X" is an integral detail in many of the garments. The Fall '09 Collection will be available at Barney's, Neiman Marcus, Bloomingdale's, Harrods and Colette.

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