Guinness has teamed up with advertising agency BBDO to create a pint glass QR code, that can only be read when the glass is filled with the black stuff. But wait – it’s not just a clever idea with no substance that will return zero financial benefit to the drinks giant. Oh, no. You see, scanning the code allows you to Tweet about your pint, update your Facebook status, check in via Foursquare, download coupons and promotions and invite your friends to join you.

QR Code Guinness Marketing Campaign - just wish I could have gotten my hands on one of these pint glasses.

Taking an April Fool’s Joke one step further than the original deceit, Warburtons reacted to the positive social media response to its "All Ends" loaf by creating 20 loaves for its Facebook fans to win.     Having been first posted on the brand’s Facebook page on 1 April as a prank, the idea of a loaf of bread solely containing slices of crust ends was well received by fussy people who weren’t allowed to get away with leaving their crusts when they were kids, as this video shows.

Taking an April Fool’s Joke one step further than the original deceit, Warburtons reacted to the positive social media response to its "All Ends" loaf by creating 20 loaves for its Facebook fans to win. Having been first posted on the brand’s Facebook page on 1 April as a prank, the idea of a loaf of bread solely containing slices of crust ends was well received by fussy people who weren’t allowed to get away with leaving their crusts when they were kids, as this video shows.

A hotel in Newcastle, England has become the first in the world to replace the Gideon’s Bible you find in most hotel rooms with Amazon Kindles pre-loaded with an e-version of the Bible. The stunt has gained some brilliant travel, tech and consumer national coverage for Hotel Indigo Newcastle, part of the InterContinental Hotels Group, handled by Hill and Knowlton Strategies.

A hotel in Newcastle, England has become the first in the world to replace the Gideon’s Bible you find in most hotel rooms with Amazon Kindles pre-loaded with an e-version of the Bible. The stunt has gained some brilliant travel, tech and consumer national coverage for Hotel Indigo Newcastle, part of the InterContinental Hotels Group, handled by Hill and Knowlton Strategies.

The world’s first hotel made of cake opened in Soho, London this week to promote Tate & Lyle Sugar’s new range of eight different sugars. On Thursday, invited guests were able to order room service delivered on vanilla sponge cushions, with edible windows and wall coverings throughout the hotel. The project was created by more than 14 artists who spent almost 3,000 hours baking and decorating, using more than 600 kilograms of sugar in the process.

Good enough to eat: A bedroom at the cake hotel (Picture: Tate & Lyle)

Season ticket holders at Italian club Parma FC have been recognised by their club, after it was announced their names will be sewn into their new shirts. This is a relatively simple yet great PR idea, and likely to bump up 2012-13 shirt sales too, making it an idea that’s likely to deliver an actual financial return. That’s right – you there with your long-on-top,shaved-at-the-sides Shoreditch haircut, in your skinny jeans and unnecessary spectacles, you can stop rubbing your eyes now.

New Parma Shirt In a revolutionary move Errea (the makers) have printed the name of every season ticket holder on the shirt

Here’s a nice stunt by Orphea4D Protection to promote its insecticide spray, turning an outdoor billboard in Milan into a giant fly and mosquito trap over time, as you can see in this time-lapse video.

The ORPHEA Billboard Trap is one of our top 5 most successful and unique marketing campaigns!

Timed perfectly as the media started to speculate about post-Olympic blues, Cadbury sent Team GB athletes personalised 1kg bars of Dairy Milk. Dozens of top athletes, including backstroke world record holder Gemma Spofforth – a chocoholic, her Twitter bio tells us – Tweeted about their freebie to their growing list of followers, ensuring potentially millions saw the act of confectionary benevolence.

Gemma Spofforth on

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