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"We have come to the show for inspiration. It's much bigger than the other shows we've been to and the brands here are adapted to everybody, Pure London is versatile & spacious." Laura Del Gaudio, Ladieswear Specialist | Hugo Boss

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The Display Awards at Pure London celebrated the most innovative and enticing stands at the show. Picked by Stephen Hall, Visual Merchandising Expert, River Island, stands were selected on their commercial and creative merit. Congratulations to all our winners.

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Launching in Pure London February 2016: Directional fashion, footwear and accessories for men.

The Display Awards at Pure London celebrated the most innovative and enticing stands at the show. Picked by Stephen Hall, Visual Merchandising Expert, River Island, stands were selected on their commercial and creative merit. Congratulations to King Louie - Best Whole Show stand

The Display Awards at Pure London celebrated the most innovative and enticing stands at the show. Picked by Stephen Hall, Visual Merchandising Expert, River Island, stands were selected on their commercial and creative merit. Congratulations to Shackleton - Best Menswear stand

The Display Awards at Pure London celebrated the most innovative and enticing stands at the show. Picked by Stephen Hall, Visual Merchandising Expert, River Island, stands were selected on their commercial and creative merit. Congratulations to House of Disaster - Best Footwear and Accessories stand

The Display Awards at Pure London celebrated the most innovative and enticing stands at the show. Picked by Stephen Hall, Visual Merchandising Expert, River Island, stands were selected on their commercial and creative merit. Congratulations to Pour Moi - Best Womenswear stand

The Display Awards at Pure London celebrated the most innovative and enticing stands at the show. Picked by Stephen Hall, Visual Merchandising Expert, River Island, stands were selected on their commercial and creative merit. Congratulations to Ioanna Kourbela - Best Emerging Brand stand