When he was named to the position of CEO of TAG Heuer in the summer of 2020, the then 25-year-old Frédéric Arnault, son of the famed LVMH CEO Bernard Arnault, was the youngest CEO to be named to a big-group brand. Since then, he has steered TAG Heuer to new heights, eager to attract today’s younger collectors and watch lovers, and to ensure the brand stays ahead of the times.