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What Does a Public Relations Firm Do? Public relations professionals work to obtain free publicity for their client. Traditionally, that's done by sending press releases to journalists containing the information needed to write a positive story about the client. Read More #India

Trio launch socially led creative agency Honey with international plans The founders of Rabbit, Renegade and TCG have formed an agency called Honey in response to demand from marketers looking to consolidate their agency or vendor roster and integrate crossover disciplines such as PR, social and performance marketing. Read More

Good Relations profits plunge but sports helps Chime achieve overall growth. The PR businesses of former Bell Pottinger parent group Chime Communications have reported a drop in profits in the first half of 2014. Read More:

Twitter's new analytics dashboard benefits 'less sophisticated' PR pros Twitter has rolled out an analytics tool called the tweet activity dashboard, aimed at helping the social network's users learn more about the impact of their tweets. Read More;

3 Monkeys benefits as United Biscuits ends Publicasity relationship. United Biscuits has consolidated its comms arrangements, ending a long-term relationship with Publicasity by shifting its trade PR work to 3 Monkeys Communications. Read More: