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Hill+Knowlton Strategies hires NetApp veteran Baumann as EVP SAN FRANCISCO: Hill+Knowlton Strategies has hired former NetApp comms veteran Jodi Baumann as EVP in the dual role of US tech practice head and San Francisco GM. Read More:

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Three Signs You Should Invest in Measurement Tools Whether you work at an agency or with the in-house PR team, there will always be upper-level management or clients asking you why you do what you do, how it impacts the business and how you can show results Read More

Dynamo PR launches Wearable Tech and Smart Home division Dynamo PR has launched a division dedicated to consumer technology after securing an account with New York-based Bluesmart, owner of what has been billed as the world's first 'smart' suitcase controlled by an app. Read More #Delhi #India

Percept Profile bags PR mandate for 42nd Intl Film Fest of India Percept Profile is the official Public Relations partner for the 42nd International Film Festival of India, which will be held in Goa from November 23 to December 3, 2011. Read More

Flack: PRCA celebrates 45 years and new office The PRCA celebrated its 45th year this week with cake, drinks and karaoke at its new offices in Great Suffolk Street in Southwark Read More

Health food brand Pod enlists Light Brigade as first PR agency LightBrigade has been appointed as the first PR agency to represent healthy fast-food brand Pod. Read More

Kate and Wills comms secretary joins Portland Ed Perkins, the communications secretary to the Duke and Duchess of Cambridge, is joining Portland next month as a senior adviser. Read More

Learn the essential skills of PR writing and become a better communicator Effective PR writing is the foundation of successful messaging. Carefully crafted writing can communicate the strengths of a brand or an idea to virtually any targeted audience. Read More #Delhi, #India

Conservative Party loses deputy comms chief to Barratt The Tory Party has moved to hire the Transport Secretary's special adviser Ben Mascall as deputy director of communications to replace Tim Collins, who is joining the housebuilder Barratt. Read More

Ogilvy promotes Smith to global CEO; Graves becomes chairman Ogilvy PR has shuffled its top executive ranks, naming Stuart Smith global CEO and moving Christopher Graves to the chairman role, effective immediately. Read More