Social media - a personal tool used to interact with friends and family and also adopted by businesses that want to take advantage of a popular new communication method to reach out to customers.
Branding - the process of creating a unique name and image for a product in the consumers' mind, mainly through advertising campaigns with a consistent theme.
Viral - an image, video, advertisement, etc. that is circulated rapidly on the Internet, usually contains an interesting, shocking or funny content.
Billboard - a large panel that carries outdoor advertising posters.
Puffery - an advertising in which product or service is described as a superior using words such as "the best", "the greatest", etc., and often it is an exaggerated praise.