Day 3 Diwali: Lakshmi Puja on Diwali The most important ritual of Diwali is Lakshmi puja. It is believed that Goddess Laxmi visits everyone during Diwali to bring peace and prosperity to all. Hence, Diwali is the most auspicious day to worshiping Goddess Lakshmi. Traditionally Laxmi Puja or Lakshmi Ganesha puja is performed after sunset. This puja is also known as lakshmi Kuber puja.